The Axe Factor - Shrewsbury Axe Throwing

FLYING AXES, HIGH TECH &
IMMERSIVE IS WHAT WE DO

CONTINUE SCROLLING TO READ MORE ABOUT US AND OUR EXPERIENCE OR HOP INTO A MORE SPECIFIC PAGE LISTED BELOW..

Axe Factor

About The Axe Factor

Welcome to The Axe Factor Shrewsbury, your go-to destination for an exciting and immersive axe-throwing experience. Located in the heart of the Darwin Shopping Centre, we offer a fun, safe, and competitive environment where individuals and groups can enjoy the thrill of hitting the bullseye!

Whether you're a local in Shrewsbury or visiting from afar, The Axe Factor is the perfect spot for birthday parties, team-building events, stag/hen parties, or just a unique day out. With cutting-edge Champ Throw technology, our interactive lanes provide a modern twist to the ancient art of axe throwing.

About Us - Axe Factor Shrewsbury

About Us

🪓Welcome to Axe Factor Shrewsbury, proudly owned by the LevelUp Group, established in 2021. We're here to axe-ceed your expectations by blending traditional axe throwing with cutting-edge ChampThrow technology.

🎯At Axe Factor, you can choose from 18 different interactive games, some featuring moving targets to really keep you on your toes.

📱Connect your smartphone to our app to track your scores, show off your skills, and compete with friends. It's all part of making your experience as engaging as possible.

🏹The LevelUp Group aims to bring leisure into retail spaces, enhancing your experience at the Darwin Centre while you shop.

🛠️Our skilled instructors are always on hand to provide training, ensuring all health and safety measures are in place while helping you hit the target.

Axe Throwing Image 1 Axe Throwing Image 2 Axe Throwing Image 3

Meet the Team

The Axe Factor Logo for Viktor Severdov

Viktor Severdov

Operations Director

Favorite Game: True Monopoly

The Axe Factor Logo for Nathan Green

Nathan Green

Managing Director

Favorite Game: Hit the Mole

The Axe Factor Logo for Adrian Preater

Adrian Preater

Maintenance Manager

Favorite Game: Bullseye

The Axe Factor Logo for Rhys Williams

Rhys Williams

Axe Host

Favorite Game: Duck Hunt

The Axe Factor Logo for Jon Edwards

Jon Edwards

Axe Host

Favorite Game: True Monopoly

The Axe Factor Logo for Kate Severdova

Kate Severdova

Promotions & Partnership Manager

Favorite Game: Bullseye

The Axe Factor Rules

🪓 The Axe Factor Rules 🪓

#1 🪓 Don’t be an Axe Hole

All participants must be over the age of 14 and physically able to throw an axe at the target. Anyone under 16 must be accompanied by a responsible adult.

Participants must not be under the influence of alcohol or drugs – we want you sharp, not tipsy!

Safety First: Listen to your instructor, follow the instructions, and stay safe. Any dangerous behavior will end your session early – no refunds!

Always handle your axe by the handle (makes sense, right?) and look out for splinters. And, for the love of safety, don't throw if someone is still in the lane.

Closed-toe shoes are a must! No flip-flops or sandals allowed. Safety first.

Only enter past the spectator rail if invited – it’s like a VIP area for axe throwers.

Don’t cross the safety line until both axes have come to a complete stop. We don’t need any early steppers!

#2 🍻 Don’t be a Drunk Axe Hole

If you show up intoxicated, you won’t be allowed to throw. No refunds. Drunk + Axe = Bad Idea.

If you become intoxicated during your session, we’ll stop you from throwing and ask you to leave. Save the pints for after the throwing!

Remember: Have fun, but stay safe. Don’t be an Axe Hole! 🪓

Axe Factor

Why Choose The Axe Factor?

  • Expert Instruction: Our certified instructors are part of the World Axe Throwing League (WATL), ensuring you have a safe and exciting experience. Whether you're a beginner or experienced thrower, our team is here to guide you.
  • Champ Throw Technology: We’re not just about wooden targets! Our state-of-the-art technology offers interactive, digital games that make each throw more engaging and fun. Perfect for groups looking to add some competition to their day.
  • Located in Shrewsbury: Conveniently located inside the Darwin Shopping Centre, we’re easily accessible for locals and visitors alike. Come for the axe throwing, stay for the shopping and dining nearby.
  • Perfect for Events: From team-building events to birthday parties and stag/hen parties, The Axe Factor is the perfect spot to bring friends, family, or colleagues together for a unique experience.
The Axe Factor - Terms and Conditions

The Axe Factor - Terms and Conditions

1. Participants

  • • Participants under 18 must be accompanied by an adult.
  • • No participants under the age of 14 are allowed to throw axes.
  • • Staff reserve the right to refuse entry at their discretion.

2. Arrival and Punctuality

  • • Please arrive 10 minutes prior to the booking time for the briefing.
  • • If you are late by more than 5 minutes of the original starting time, time will be deducted from your experience.
  • • If you are late by more than 15 minutes, your booking will be considered a no-show, with no refund given.
  • • For cancellations or rescheduling, contact us at 01743 630164 or axeperts@theaxefactor.co.uk.

3. Rescheduling Policy

  • • Your booking can be rescheduled without charge if more than 7 days' notice is given.
  • • Rescheduling with at least 72 hours' notice incurs a fee of £25 to cover costs.
  • • Rescheduling with less than 72 hours' notice is not possible, and no refunds will be given.

4. Payments and Data Consent

  • • Bookings are final upon receipt of a confirmation email, with the right to modify prices at any time.
  • • Payments are accepted only by credit/debit card and Amex.
  • • By booking, the Purchaser consents to the use of personal data necessary for processing the booking.