Welcome to The Axe Factor Shrewsbury, your go-to destination for an exciting and immersive axe-throwing experience. Located in the heart of the Darwin Shopping Centre, we offer a fun, safe, and competitive environment where individuals and groups can enjoy the thrill of hitting the bullseye!
Whether you're a local in Shrewsbury or visiting from afar, The Axe Factor is the perfect spot for birthday parties, team-building events, stag/hen parties, or just a unique day out. With cutting-edge Champ Throw technology, our interactive lanes provide a modern twist to the ancient art of axe throwing.
🪓Welcome to Axe Factor Shrewsbury, proudly owned by the LevelUp Group, established in 2021. We're here to axe-ceed your expectations by blending traditional axe throwing with cutting-edge ChampThrow technology.
🎯At Axe Factor, you can choose from 18 different interactive games, some featuring moving targets to really keep you on your toes.
📱Connect your smartphone to our app to track your scores, show off your skills, and compete with friends. It's all part of making your experience as engaging as possible.
🏹The LevelUp Group aims to bring leisure into retail spaces, enhancing your experience at the Darwin Centre while you shop.
🛠️Our skilled instructors are always on hand to provide training, ensuring all health and safety measures are in place while helping you hit the target.
Operations Director
Favorite Game: True Monopoly
Managing Director
Favorite Game: Hit the Mole
Maintenance Manager
Favorite Game: Bullseye
Axe Host
Favorite Game: Duck Hunt
Axe Host
Favorite Game: True Monopoly
Promotions & Partnership Manager
Favorite Game: Bullseye
All participants must be over the age of 14 and physically able to throw an axe at the target. Anyone under 16 must be accompanied by a responsible adult.
Participants must not be under the influence of alcohol or drugs – we want you sharp, not tipsy!
Safety First: Listen to your instructor, follow the instructions, and stay safe. Any dangerous behavior will end your session early – no refunds!
Always handle your axe by the handle (makes sense, right?) and look out for splinters. And, for the love of safety, don't throw if someone is still in the lane.
Closed-toe shoes are a must! No flip-flops or sandals allowed. Safety first.
Only enter past the spectator rail if invited – it’s like a VIP area for axe throwers.
Don’t cross the safety line until both axes have come to a complete stop. We don’t need any early steppers!
If you show up intoxicated, you won’t be allowed to throw. No refunds. Drunk + Axe = Bad Idea.
If you become intoxicated during your session, we’ll stop you from throwing and ask you to leave. Save the pints for after the throwing!
Remember: Have fun, but stay safe. Don’t be an Axe Hole! 🪓
